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What
are the advantages of print on demand? Small publishing projects can be undertaken with PODso that the market can be tested before making large financial investments in collections or print runs of works with a wide circulation, publishers can design projects aimed for a specific market or devise more personalised products, in response to market demand. Top Due to the fact that the preprinting processes for both traditional offset printing and POD are the same, additional costs are not generated. This gives the publisher the option of producing a publication in offset and POD at the same time, avoiding situations where a title which is being requested becomes sold out before it is reprinted or between two traditional print runs. Top This investment depends on various factors, but principally on the number of copies to be produced, the number of pages of the publication, its production frequency and what changes may be necessary after a short time. Getting the number of copies right makes the difference between a profitable publishing project and a non profitable one. Using Publidisa's POD services the publisher can employ remote management, choose from various print quantities and compare quotes with traditional offset production, these factors will help the publisher to make the best decision when it comes to choosing a system for part or all of the publication's production. However, if only the unit cost given in the quote is considered, a key factor in evaluating the best route to take to produce a book is overlooked: the financial investment that the publisher is committed to. Although the unit cost will work out less if 5,000 books are produced instead of 500, the risks and costs of the investment that the publisher takes on in producing 500 copies are much less than in producing 5,000. With POD, publishers can reduce the investment made in all their publishing projects, lowering costs and facilitating the undertaking of a greater number of publishing projects with the same level of investment. Top Every publishing company is aware that the amount of space needed for storage continues to increase with each new title added to their catalogue. Costs of storage space, storage systems and staff for their management make this an important area for consideration when evaluating the real cost of a publication. The bigger the print run, the bigger the space needed for storage and consequently the greater the direct storage cost, or resulting cost if another company is contracted for this service. It is also worth noting that the longer the publication has to be stored for, the greater the real production cost becomes. However with POD the quantity needed is produced and delivered to the points indicated by the publisher, drastically reducing the storage costs of the publication. Top Stock control and publication returns carry IT programme and system costs in addition to staffing costs which also add to the real cost of a publication. With POD a publication may be produced and distributed when a request is received from the publisher's distribution points and therefore stock management expenditure is reduced and the life of the publication is extended. Top All publishers are aware that transport costs are unavoidable in order to sell publications. Also, the cost of packaging and operating staff must be considered. POD includes the cost of delivery of the production to the places agreed on by the publisher, significantly reducing costs and making the receipt of the goods easier and more efficient. Top We know that POD minimises financial risks but it also enables the publisher to create productions which are more efficient in terms of quantity and time, allowing re-issues to be made in almost the same time as a reprint, the end result is that the concept of out of print titles will become a thing of the past. Top
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