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The Publidisa experience influenced media and events like fairs and conferences like the ones we expecify right here in chronological order.
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ELECTRONIC PUBLISHING MAGAZINE |
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Xerox
Calls for Continuous Innovation to Move Printing Industry
Forward
M2 Communications (January 24, 2005)
ROCHESTER, N.Y. - Xerox Corporation (NYSE: XRX) is calling
for a transformation in the commercial printing arena,
urging the industry to develop a new order where innovation
and services move commercial printing out of the marketplace
fight of a commodity business.
At the eighth World Print and Communication Congress,
where delegates come to understand the challenges and
opportunities facing the graphic communications industry,
Frank Steenburgh, senior vice president, business growth,
Xerox Production Systems Group, said, "Innovation moves
you up into the creation of new businesses, new markets
and new possibilities.
Digital printing is a complement to offset, not simply
a replacement. Unlike offset, digital printing is about
much more than just printing. It's about helping customers
compete and communicate more effectively with customized
content and color on-demand."
Frank Romano, professor emeritus of Rochester Institute
of Technology's School of Print Media, estimates the
worldwide revenue generated from graphic communications,
including everything from content creation to production
and distribution, amounts to a $1.2 trillion market,
which is more than double the global printing market.
"If we go beyond the traditional view of printing and
align with those who want to do business in new ways,
then we are on our way to new opportunities for revenue
and profit," Steenburgh noted. "Today Xerox is working
with customers who are leading this transformation in
the graphic communications market. It involves a combination
of the right business model, the right technology and
the right workflow."
Steenburgh added that the industry is moving from a
manufacturing model to a services model, where digital
technologies enable print providers to deliver a broader
set of communications services that meet the needs of
their customers.
"It is a change that takes us from make-then-sell to
sell-then-make, from mass marketing to mass customization,
and from a primarily paper-based world to a Web-based
world," he said.
Research from Interquest shows that one-third of digital
color work will be personalized by next year. By 2010,
RIT research states 20 percent of all print jobs will
be turned around in 24 hours. And today, 78 percent
of four-color jobs are shorter than 5,000 pages, as
indicated in a study done by Dr. Joe Webb of Strategies
for Management.
Studies of print operations show that the majority of
printing costs and revenue opportunities are locked
inside workflow.
InfoTrends/CAP Ventures reports that 80 to 85 percent
of the cost in printing operations is in non-printing
activities, such as preparation work and customer approvals.
Digital workflow is about reducing these costs and capturing
the additional revenue opportunities, from creation
to distribution. It is for this reason that Xerox is
expanding partnerships with Adobe, Creo, EFI and others
as part of its FreeFlow Digital Workflow initiative
to combine workflow tools based on open, industry standards.
For example in Spain and Mexico, Publidisa, a print-on-demand
publisher, is capturing increased market share in short-run
books by using a Web-based e-book store and Xerox automated
production operations. Xerox helped them develop not
only the application but also the marketing strategy
that supports it.
Steenburgh concluded, "The right business model combined
with the right technology and the right workflow can
reposition the printing industry to meet customers'
needs and to become more strategically relevant to their
businesses. In the process we can breathe new life into
an industry that otherwise faces a tough road of cost
reduction and price pressures."
The World Print and Communication Congress
This eighth World Print and Communication Congress (WPC8)
marks the first time that the international graphic
industries will meet on the African continent. The WPC8
delegates are made up of major national and multinational
printing organizations and suppliers that are interested
in the long-term health and success of the industry
globally. The congress also attracts producers and users
of printed media as well as publishers, advertising
agencies, printers, converters and suppliers.
CONTACT: Karin Stroh Tel: +1 585 423 6685 Erin Humphrey
Tel: +1 585 389 6165 e-mail: erinh@text100.com
(C)1994-2005 M2 Communications Ltd
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